Useful tools for doing digital marketing yourself.
Practical calculators, generators, checklists and templates that turn common marketing tasks into simple workflows.
TOOLS LIBRARY
Start with a tool, then use the guides to understand what the numbers mean.
UTM Builder
Build consistent campaign URLs for Google Ads, Meta Ads, email and other channels.
Open tool →FREE TOOLUTM Link Validator
Check campaign URLs for missing or duplicate UTM parameters and normalize the tracking.
Open tool →FREE TOOLSERP Title & Meta Description Preview
Preview your search snippet, check practical character limits and see likely truncation.
Open tool →FREE TOOLSchema Markup Generator
Create copy-ready JSON-LD for common organization, article, FAQ and breadcrumb schema types.
Open tool →CALCULATORGoogle Ads Performance Calculator
Calculate CTR, CPC, conversion rate, CPA and ROAS from campaign results.
Open tool →CALCULATORROAS Calculator
Calculate return on ad spend and understand revenue generated per dollar of advertising.
Open tool →CALCULATORBreak-even ROAS Calculator
Estimate the ROAS required for advertising to cover your gross margin assumptions.
Open tool →CALCULATORConversion Rate Calculator
Calculate website, landing-page or funnel conversion rates from visits and conversions.
Open tool →CALCULATORLead Value Calculator
Estimate average customer revenue and gross-profit value for acquisition planning.
Open tool →CALCULATORMarketing Budget Calculator
Turn a monthly ad budget into a daily target or estimate spend for a lead goal.
Open tool →FREE TOOLAd Character Counter
Check copy length while writing search ads, social ads, headlines and descriptions.
Open tool →CALCULATORCPC to CPA Calculator
Estimate CPA from CPC, CTR and conversion rate.
Open tool →CALCULATORLead Funnel Calculator
Model clicks, leads and customers through a simple funnel.
Open tool →FREE TOOLSEO Title & Meta Description Validator
Validate your own title and meta description with length and focus checks.
Open tool →FREE TOOLGoogle Ads Search Ad Builder
Draft search ad headlines and descriptions with character checks.
Open tool →CHECKLISTDigital Marketing Audit Checklist
Review strategy, acquisition, measurement and website fundamentals.
Open tool →CHECKLISTGoogle Ads Launch Checklist
Work through campaign structure, targeting, tracking and measurement before launch.
Open tool →CHECKLISTWebsite Conversion Checklist
Review practical elements that can reduce friction between visitors and leads.
Open tool →