Quick answer
There is no magic number of blog posts per week. The right cadence is the fastest sustainable pace that allows useful research, original insight, strong internal linking and maintenance of existing pages.
If publishing more causes thin or repetitive articles, the higher volume can create work without creating proportional value.
What I would check first
I would review existing content for decay, cannibalization, missing customer questions and pages with impressions but weak clicks or conversions. Those opportunities may be more valuable than adding another article.
Then I would assess production capacity. A realistic schedule must include research, editing, fact-checking, internal linking and updates.
Decision framework
Use opportunity × quality × capacity. Increase cadence when there is clear demand and the business can maintain standards. Reduce cadence when topics become repetitive or existing high-value pages are being neglected.
For a small business with limited expertise, two excellent articles per month may be more sustainable than daily posts that never receive updates or distribution.
Implementation steps
Create a rolling topic backlog by intent and business value. Assign each article a target audience, search intent, internal links, conversion path and update date.
After publishing, add links from relevant older pages and review performance periodically. Refresh important articles when facts, platform interfaces or customer needs change.
Common mistakes and current platform considerations
Do not use article count as the KPI, publish multiple pages targeting the same intent or assume every old article should remain untouched.
Current search environments make usefulness and distinctiveness more important than mechanical publishing volume. A smaller cluster of strong pages can provide a better foundation for internal authority than a large pile of filler.
Measurement and business implications
Measure the library by qualified organic traffic, conversions, assisted conversions, rankings for meaningful topics and the number of pages that continue to attract useful demand.
Pair cadence decisions with the keyword-research and content-strategy guides. A content calendar should be a resource allocation tool, not a publishing obligation.